John McElhenney
6401 Whitemarsh Valley
Austin, TX 78746
512-909-9949
email: john.mcelhenney (at) gmail.com
http://uber.la

Digital Producer | Online Marketing and Social Media

Leadership and management of creative and technical teams in the design and delivery of interactive marketing solutions. Over 15 years demonstrated leadership in the creation of customer-driven web experiences that contribute to increased sales and customer retention. A strong working knowledge of user-experience design, branding/marketing, social media strategy, agile program development and creative process.

Creative Direction and Team Leadership
Extensive experience in design direction and execution of advertising and marketing campaigns; focused project execution and guidance of project teams, global team leadership; continued hands-on knowledge of visualization/design tools and rich media applications.

Online Program Manager
Experienced in aligning multiple programs and objectives into a cohesive online marketing strategy; tactical execution of multiple online programs. Proven track record of numerous projects including social media platform integration and migration, global web portal launches, cd-rom creative and production management, internet application design and execution, ecommerce software integration.

Work Experience

2009 - Present WCG Worldwide, local office Austin, TX
Digital Producer | Online Marketing and Social Media

eHealth project driver
Social media advocate and speaker
Web site UI/UX and performance
Global team process and collaboration tools
Online application development lead
Social community platform integration and production

2009 Social Media Innovation Group, Austin, TX
Online Marketing and Social Media Consultant

Managing a blogger affinity and awareness initiative for Microsoft's AZURE cloud computing platform
Writing and leading training sessions for social media engagement for small business
Redesigned an admin dashboard and updated user interface elements for an ecommerce admin tool
Building a tech opinion blog (uber.la) with an average of 3,500 monthly visitors, using an active Twitter following, SEO and linking strategies to continue steady audience growth

2007/ 2009 - Dell Computer Corporation, Round Rock, TX
Sr. eBusiness Consultant | Global Online
Member of global team managing the evolution of Dell.com worldwide.

Technical and creative lead on a Google Mashup for ridesharing launching 12/3/08. dell.ridesnearme.com
Program manager for the integration of community elements (blogs, forums, wikis)
Global syndication of content and design for Dell Premier (Dell's large business ecommerce system)
Relationship marketing coordinator for VOSTRO computer launch world-wide
Online business lead for the Healthcare/Life Sciences and Federal Government portals

2006-2007 - Tocquigny Interactive + Marketing, Austin, TX
Interactive Director
The primary, interactive and emerging media technologies services leader and strategist for large and medium agency accounts.

Develop strategic, innovative, solution-oriented approaches that leverage interactive and emerging media technologies to build the client's business and market position.
Client lead and interactive director for LoveIsRespect.org.

2006 - Powered – Educational Internet Marketing, Austin, TX
Content Manager
Managing a 10-person creative team in the development of educational content. Worked directly with the VP of Client Services to build strategic plans that aligned with a client’s existing marketing strategy. Clients included: Sony, HP, Motorola, Yahoo/Hotjobs, AOL, Business Week, Forbes, iVillage, Buy.com, Corel.

Team management and leadership in the ongoing production and optimization of clients marketing programs
Worked with Client Managers to build a successful portfolio of online courses
Served as the content group’s primary point of contact in working with other departments in the deployment and maintenance of client sites

2004-2006 / Axiomfire -Internet Marketing/Software Development, Austin, TX
Executive Producer
Performing as the operations director in charge of strategic planning, development and leadership of primary client accounts. Roles include account supervision, project management, process improvement and team/resource allocation. Oversaw team management and content creation from creative brainstorming, design, development, QA and technical delivery. Integral part of executive team to direct business focus and account development.

Successful client management in the execution of internet marketing programs
Established processes for design, development and quality assurance for the delivery of B2B educational marketing dialogues
Leadership of 4-person team in creative and technical content production

1997-2004 / Active Media -Internet Development, Austin, TX
Executive Producer/Principal
Established interactive marketing and design agency for successful website design, web advertising, SEO and integrated marketing. Team leadership of 2 - 10 people both locally and internationally. Clients included: Compaq, Blaine Pharmaceuticals, Absolute Multimedia and Eurway.

Creating integrated marketing campaigns (email, newsletters, search engine optimization, media placement)
Client management and creative implementation of all projects
Overall business management of projects from development through production
Responsible for project success by coordinating marketing strategy, design, and technical production of web marketing programs
Negotiation and management of external contract resources

1996-1997 / MediaForum | UK -International Design Firm, Brighton, UK
Director of Interactive Services
Recruited to establish and grow the web marketing business, including opening an Internet development office in Austin. Generated $500K of web design business in the first six months. Managed development teams of 4 - 10 people across multiple countries. Clients included CSC, HP and Compaq.

Managed creative and technical teams in the production of online marketing programs and web design
Primary creative direction and project management of multi-functional web development teams in US and UK
Client management and project leadership for several simultaneous international web projects

1991-1996 / SicolaMartin (a Y&R agency), Austin, TX
Executive Producer
Designed and developed interactive projects independently and ultimately as the leader of a larger team. Responsible for business development, client supervision and new technology exploration. Reported directly to the executive team and managed the day-to-day operations of the interactive department. Clients included: Dell, IBM and Motorola.

Directed the development of SicolaMartin's interactive team, growing business revenue to $1 million in 2 years
Managed growing staff of client managers, project managers, producers, programmers and designers (1 - 14 team members)
Accountable for resource management, design direction, project management, QA and delivery

Interactive Services Director / SicolaMartin (a Y&R agency), Austin, TX
Created and produced graphic design for print and direct mail advertising. Studied and produced early multimedia presentations. Initial success in design and implementation led to more advanced projects and ultimately to high-profile web marketing projects. Promotion to team leader. Clients included: Dell, Motorola and Blaine Foods.

Co-founded and managed the interactive group
Acted as client manager and creative director for initial multimedia projects
Identified and negotiated partner relationships to increase company's creative services portfolio

Education

University of Texas, Austin / B.A. English

Expertise: social media, twitter/facebook/friendfeed, wordpress consulting, agile team leadership, global online strategy, search engine marketing, social networks

Blogs: Uber.la; Wikisocial.org, Pettweets.org, FluentSearch.com