John McElhenney
6401 Whitemarsh Valley
Austin, TX 78746
512-909-9949
email: john.mcelhenney (at) gmail.com
http://uber.la
Digital Creative Director | Online Marketing and Social Media
Over ten years demonstrated experience planning and executing integrated online
marketing programs. Confident consensus builder and leader of diverse global
teams. Hands-on contributor and team player adept at managing simultaneous
projects and aligning cross functional roles. Focused on performance-driven
solutions with the agility to optimize results utilizing analytics, search
strategy, path optimization, and efficient change management.
| Tenacious project lead |
Multi-discipline team management |
Content development planning |
| Global program management |
Actionable web analytics |
Ecommerce integration |
| Requirements assessment |
Process improvement |
Conversion analysis |
| Define and manage project scope |
Collaborates well with peers |
Tech B2B & B2C experience |
| Quality assurance |
Original strategy ideation |
Verbal & visual communication |
Professional Experience
Consultant / ClarusAgency, Austin TX [2009 - present]
Digital program management, creative direction, and search/social performance
acceleration.
- Leading concurrent flash/video/animation projects for several Fortune
500 clients
- Leading process evolution for online project management, off-shore
creative scaling, virtual team leadership
- Guiding creative and technical teams
in the execution and delivery of complex interactive learning tools
- Strategic
and financial planning of new business opportunities and engagement models
Consultant / SOL Marketing Concepts, Austin, TX [2009 - present]
Marketing program management and social media implementation.
- Managing a blogger affinity and awareness program for a leading software
vendor
- Providing leadership and training sessions on social media strategy
for ROI and ecommerce success
- Scoping, budgeting and executing a viral video/contest
site for an established online brand
- Led a national social media monitoring
program by establishing Radian6 dashboards and managing a team of contributors
and client advocates
Sr. eBusiness Consultant / Dell Computer Corporation, Round Rock,
TX [2007 - 2009]
Member of global team planning and managing the evolution of Dell.com worldwide.
- Directed visitor analysis and redesign of Healthcare/Life
Sciences and Federal
Government online ecommerce portals increasing sales in both segments
(FED generated $500K sales in the first week after launch)
- Guided functional
requirements and usability testing of wiki functionality of Telligent community
platform and facilitated migration at time of launch of the new Dell Community
Site in 2008
- Authored and facilitated global content syndication plan for
Dell
Premier (large business ecommerce system) creating a master template
resulting in simplified synchronization and reduced localization/translation
costs
- Championed innovative ridesharing Google Mashup (dell.ridesnearme.com)
by coordinating cross-departmental stakeholders and external development
teams
- Coordinated creation and distribution of digital assets for Dell's
VOSTRO “I Believe”
world-wide launch in 2007
Interactive Director / Tocquigny Interactive + Marketing, Austin,
TX [2006
- 2007]
Interactive services leader and strategist for large and medium agency accounts.
- Led client and creative teams in design and launch of award-winning LoveIsRespect.org (National
Teen Dating Abuse Hotline)
- Agency lead on Digital Strategy, Search and Social
Media, and Purchase Path Optimization
- Managed execution of numerous online
programs across all digital clients (project management, budget, launch)
Content Manager / Powered – Educational Internet
Marketing, Austin, TX [2006]
Managed a ten-person creative team in the development of educational content.
Collaborated directly with the VP of Client Services to build strategic plans
and manage execution and delivery.
- Authored Bluetooth educational marketing plan resulting in a successful
bid for Motorola's mobile division
- Researched markets and worked with clients
and account managers to define a portfolio of new online courses
- Collaborated
with Project Management Office (PMO) to streamline new client launch schedule
and content development process to reduce costs, improve quality assurance,
and shorten time to market
Executive Producer / Axiomfire - Internet Marketing/Software
Development, Austin, TX [2004 - 2006]
Oversaw team leadership and content creation from creative brainstorming through
Quality Assurance (QA) and technical delivery. Performed as client manager,
creative director, and project manager.
- Successfully coordinated agency integration for FutureReady Education
Visionary Contest involving two national advertising agencies (TRIBAL DDB,
Tocquigny) and three client teams (Microsoft, Dell, Intel)
- Led the client
services and creative teams using Agile methodologies and online collaboration
tools
- Established processes for design, development and QA for delivery of
B2B educational marketing dialogues
Creative Director, Owner / Active Media -Internet
Development, Austin, TX [1997 - 2004]
Established online marketing agency incorporating web design, banner advertising,
search engine optimization, pay-per-click advertising, eCommerce, and online
branding.
- Designed and managed creation of two magazine-based web sites for over
three years
- Led the eCommerce planning and shopping cart development that
was profitable in the first three months
- Developed and produced online projects
that included: web site design, banner advertising, email marketing, newsletter
creation and distribution, search marketing, content creation and search
engine optimization)
- Negotiated and managed external contract teams for database
and application programming
Director of Interactive Services / MediaForum | UK
-International Design Firm, Brighton, UK [1996
- 1997]
Established and grew the web marketing business by generating $500K of web
design business in the first six months. Managed development teams of four
to ten people across multiple countries.
- Guided multi-discipline web development teams in both the US and the
UK
- Performed as client manager and project lead for several simultaneous
international web projects that established an online portfolio and additional
business opportunities
- Worked with sales manager to respond to RFPs, build
proposals and project plans and then trained and managed the production teams
in the execution of web design, usability and production
Executive Producer / SicolaMartin (a Y&R agency),
Austin, TX [1991 - 1996]
Designed and developed interactive projects independently and as leader of
a team. Reported directly to executive team and managed the day-to-day operations
of interactive team that grew to 14 people.
- Established interactive group on early project successes (Motorola High
End Hideaway & Dell Multimedia Works)
- Facilitated creative ideation, team
building and successful business pitches resulting in annual revenue of $1M
in the second year of interactive group leadership
- Coordinated a staff of
client managers, art directors, project managers, producers, programmers
and designers to oversee project requirements, budgets and schedules
- Acted as client manager and creative director for initial multimedia
projects and worked with external development resources to propose, present
and deliver new ideas
- Identified and negotiated partner relationships to increase
creative services portfolio into interactive development and Computer Based
Training (CBT)
Education
University of Texas, Austin / B.A. English
Expertise: trust economics, social media strategy, agile
team leadership, global online management, search engine marketing, social
networking, open source production, community platform evaluation and implementation
Exemplary Clients: Dell, Microsoft, HP, Intel, CSC, NetApp,
Sony, Motorola, and Blaine Pharmaceuticals.
Blogs: Uber.la; Wikisocial.org, FluentSearch.com